Candace Carlisle

Creative Director, Designer, Artist, & Front-End Developer +Tinkerer

ProShow - Product Marketing Design

project project


Maintain overall brand cohesiveness for three core products.

Includes: Production of artwork and content to support various promotional campaigns. Such as: banner ads, blog graphics, ebooks, email marketing, social media posts, and miscellaneous creative

Product packaging design for software boxes, disc labels and accessory product DVD cases, including procurement.

User Interface and User Experience Design for desktop product, browser based product, mobile and web.

Brand development strategy - focusing on corporate / product rebrand. Brand strategy and design concepts; implemented consistently across all media channels and collateral.

Video & Effects creation in AfterEffects & Premier.

Effects production using ProShow software. Production of new effects used for inclusion as built-in FX options in ProShow products, ProShow Effects products, and for promotional campaign as a purchase or upgrade incentive.

Video demos & commercial design - production of polished, professional videos using ProShow software for use as example video slideshows, as well as product commercial demos promoting features in new software and effects packs releases.

Curation of content for various projects, and social campaigns (stock imagery, fonts, video clips, music for videos, supporting art assets)